Criteo Superbowl Microsite:
Kassidy served as a UI/UX Designer in collaboration with Human NYC.
- Designed and built functioning prototype for an interactive microsite that would support Criteo’s superbowl ad, ‘The Future is Wide Open’.
- Worked directly with lead developer to create an immersive experience that would translate well to both mobile and desktop viewers.
- Incorporated existing avatar assets, elements of video game design, and best practice UI/UX interactions.